Great stories have character. Think about telling a wonderful story that reflects a unique personality. Writing a story with character for potential customers will help build a relationship of communication. This is evident in small details such as choosing words or expressions. Write from your personal point of view, not from someone else's experience.Great stories are designed for everyone, even when they are written just for one person. If you try to write with a broad and general audience in mind, your story will seem fake and lacking in emotion. There won't be any interest shown. Write for one person. If it's genuine for that person, it will be genuine for everyone else.